Syllabus
COURSE SYLLABUS Course Title: Business Research Methodology Course Number: BA 301 Credit: 3 Units Prerequisite(s): None Co-requisites: None Instructor: Dr. Sylvia Y. Schoemaker Rippel Email: sysr@lincolnuca.edu Course-related email for the semester: docsyl20@gmail.com Blog: http://ba301-brm.blogspot.com Wiki: http://brmwiki.wetpaint.com/ Instructional Materials and References REQUIRED TEXT: Sekaran, Uma. (2003). Research methods for business: A skill-building approach. (4th Ed.) Hoboken, N. J.: Wiley. RECOMMENDED TEXT: Business Communication Handbook COURSE DESCRIPTION BA 301 - BUSINESS RESEARCH METHODOLOGY The course objective is to prepare the student for the later BA 399, MBA Research Project. Emphasis is on practical work and not on memorizing or deriving formulas. Ethical aspects of research are featured. Each student is expected to develop understanding and practice in research techniques, writing of short reports, use of statistical tools and presentation techniques, preparation...